An important aspect of the media from the 1920s and 1950s was the star system. According to professor Straubhaar: “the star system was the film studio’s use of star’ popularity to promote their movies… The star system was important advertising and promoting movies. It encouraged viewers to go out and watch movies just because their favorite celebrity was starring in it.” This strategy was developed from the idea that the public is more likely to watch a movie with an actor that they are more familiar with than a new one. Big movie producers such as MGM used the star system to build a certain actor’s reputation, make them very well liked, and use them to make many movies through their studio. The studio produced films that could gain public popularity and keep the demands high. A prime example of MGM using a star actress to sell their movie is Judy Garland in the Wizard of Oz. She was a star of the time and was in many movies, she easily became familiar to the public eye.
No comments:
Post a Comment