I have never used a blog before RTF. The positive aspect of using the blog in this course is that it forces us to think and apply the concepts discussed in the lectures. The difficulties with the blogs were that they did not give instant feedback and were worth a few points each time so minor mistakes would cost a point which in the end became a lot. I overcame difficulties by referring back to textbook and lectures for examples and Keara’s TA sessions were very helpful in explaining the material so I could write my blogs correctly. Blogs that were most challenging were ones that were over concepts that we had to define. For example, the hegemony blog post was probably the toughest for me to grasp. I remember it followed after the “City of God” screening and we had not really discussed hegemony prior to the blog due date so I lost points because I did not fully grasp the concept. I recommend a blog post but not as often as the ones we had this year. The blogs were interesting and fun at first but one a week just made them less interesting. I would recommend having half as many blog posts.
Monday
Tuesday
blog post 10
According to the lecture, globalization is "a process in which interconnectedness is increased among nations, cultures and people." Across the globe, technology is being placed in the hands of more people than ever before. The expansion is exponential with every breakthrough. As the interconnected world works to bring in the poorest of people using technology, there is no doubt that globalization reaches out through media.
Glocalization is the process of using an idea or concept that was successful in one region of the world, then importing it into another region, and then slightly altering it to further appeal to the local culture. The media, such as tv or web, offers a medium in which ideas can be shared worldwide. The media is a window for glocalization to occur in regions of the world.
An example of glocalization would be the very popular “American Idol”. The foundation for this widespread “Idol Fever” started in the UK and was called “Pop Idol”. The audience posted great reviews for the show, and remained committed to watching their favorite singers compete. The successful show quickly found its way into countries such as United States (American Idol), India (Indian Idol), and many other countries. Each country kept the foundation and rules for the show the same but altered the small details such as name or music in a way that would cater to their country. By doing so, each country had glocalized the “Pop Idol” show.
Wednesday
Blog 9 ARMY STRONG
An advertisement that I found to be powerful and persuasive was the US Army Strong recruitement advertisements. They start out by defining the word strong and using motivational quotes that would appeal to the very patriotic population. As the advertisement progresses, clips of soldiers performing difficult tasks and completing missions are displayed on a quick reel. The point is to send a rush of excitement and respect for the soldiers who have carried out these duties for the country. To further embellish on the fact that it takes strength to be in the US Army, quick quotes such as “The strength to obey, and the strength to command” appear between photographs of soldiers saluting. The characteristic used in this advertisement is both repetition and dominance/achievement. The add exemplifies this kind of appeal by showing “strength” and power through footage of the soldiers at work. The add uses repetition to instill the importance and reverence towards the US Army. This ad is geared toward the youth of the nation because they are making decisions on what to do for the rest of their life. The advertisement shows an appealing lifestyle that is highly revered and strong. The appeal used in the US Army Strong advertisement is highly effective in getting their point across and holds sophisticated advertising strategies.
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