According to the lecture, globalization is "a process in which interconnectedness is increased among nations, cultures and people." Across the globe, technology is being placed in the hands of more people than ever before. The expansion is exponential with every breakthrough. As the interconnected world works to bring in the poorest of people using technology, there is no doubt that globalization reaches out through media.
Glocalization is the process of using an idea or concept that was successful in one region of the world, then importing it into another region, and then slightly altering it to further appeal to the local culture. The media, such as tv or web, offers a medium in which ideas can be shared worldwide. The media is a window for glocalization to occur in regions of the world.
An example of glocalization would be the very popular “American Idol”. The foundation for this widespread “Idol Fever” started in the UK and was called “Pop Idol”. The audience posted great reviews for the show, and remained committed to watching their favorite singers compete. The successful show quickly found its way into countries such as United States (American Idol), India (Indian Idol), and many other countries. Each country kept the foundation and rules for the show the same but altered the small details such as name or music in a way that would cater to their country. By doing so, each country had glocalized the “Pop Idol” show.
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