An advertisement that I found to be powerful and persuasive was the US Army Strong recruitement advertisements. They start out by defining the word strong and using motivational quotes that would appeal to the very patriotic population. As the advertisement progresses, clips of soldiers performing difficult tasks and completing missions are displayed on a quick reel. The point is to send a rush of excitement and respect for the soldiers who have carried out these duties for the country. To further embellish on the fact that it takes strength to be in the US Army, quick quotes such as “The strength to obey, and the strength to command” appear between photographs of soldiers saluting. The characteristic used in this advertisement is both repetition and dominance/achievement. The add exemplifies this kind of appeal by showing “strength” and power through footage of the soldiers at work. The add uses repetition to instill the importance and reverence towards the US Army. This ad is geared toward the youth of the nation because they are making decisions on what to do for the rest of their life. The advertisement shows an appealing lifestyle that is highly revered and strong. The appeal used in the US Army Strong advertisement is highly effective in getting their point across and holds sophisticated advertising strategies.
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